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Tuesday, 26 September 2017

In order to truly free our children from the traditional barriers and pressures placed by today's society, we have to look at everything they are surrounded and influenced by; Television, music, magazines, technology, clothing and hobbies, to name just a few.  Childhood is a time for great imagination, discovery and creativity. All attributes that should be developed and nurtured, not only for art but for life in general.  Being able to 'think outside the box' in order to problem solve is a great skill in any line of work.  Children need to be free and unstructured in their play so their imaginations can run wild.

There are some amazing and inspiring magazines / E-Magazines worldwide that have changed the mould. With the belief of protecting children from the never ending wheel of consumerism by being Ad-free and child focus.  Celebrating the creativity of childhood through drawing, writing, colouring and craft. They are not gender specific like many on the market, allowing children to be children.

Here are some of our favourites here at Dilly Headquarters, I urge you to take a peak and let us know what you think.  

Tuesday, 5 September 2017


In recent years, mainly due to the heavy influence of Scandinavian childrenswear such as Polarn O Pryet; Uk High Street retailers have embraced gender neutral clothing. Traditionally, this would have been considered 'casualwear' or even....wait for it, 'childrenswear'.  Yes, there is nothing multinationals love more than taking an old idea, repackaging it and then charging us double for the privilege!  

In the seventies, kids were all dressed the same regardless of gender.  They were allowed to be kids and the clothes reflected this.  They had to be practical as well as comfortable, plus it was the seventies so the colours and prints were awesome!   Now of course there were dresses and items that were specified for each sex, Victoriana was a huge trend for girls.  So I'm not looking back with rose tinted glasses and I love a good frock as much as the next person but the childrenswear market hadn't yet been tapped in to.  Someone who has taken that 70's formula and shown how successful it can be is Jools Oliver with her Mothercare collaboration 'Little bird'.  Many of the designs are based on original Mothercare design specs.  
Image & Rights Reserved to Little Bird by Jools Oliver
My main objective is to change peoples perspective of childrenwear by showcasing what is already available.  Who is offering an alternative choice and a change in attitude, for both boys and girls.  It is a real eye opener when you look at other countries and how they present their children, you realise how gender specific the UK is.  

Now you may think clothing is irrelevant, but if you put a child inside a box from a young age then their outlook and goals are moulded and ultimately decided for them.  For instance if boys always have 'trouble'or 'mischief maker' on their clothing, what does that instil in the child?  We really need to be conscious of what message we are giving our children.



Thursday, 7 August 2014

Jigsaw Junior

Over the past few years the tide has begun to turn with regards to girlswear.  There is no doubt that Scandinavian 'unisex' styling has had an effect and born out of this trend new independent brands have emerged, such as Beau loves.  However, we expect this from more forward thinking fashion labels, so imagine my surprise when I saw the AW14 photoshoot for Jigsaw Junior.  Now, don't get me wrong, Jigsaw Junior have designed some beautiful ranges in the past, but they were definitely more girlie, traditional and far away from anything 'cool'.  

It's great to see a British brand embracing the images of  'proper' little girls skateboarding, hanging out and generally looking like kids rather than prancing around in a pink fluffy outfit!   I also happen to know the little girl featured in all photographs and she is one of the coolest kids around!  
Image & Rights reserved Jigsaw

Image & Rights Reserved Jigsaw

Image & Rights Reserved Jigsaw

Tuesday, 8 July 2014

I follow Curious Pip on instagram and absolutely love her (Sarah Burford) work.  Beautifully illustrated, slightly quirky, vintage glamour circus showgirls, starlets and chorus girls - what is not to love!  I recently came across a post of a glittery print - 'Belinda and the bear' (pictured) and I had to make a purchase.  I love it so much I just had to share.  She also makes gorgeous dolls, so please click on the link and have some joy brought into your life!

Image & Rights Reserved Curious Pip

Wednesday, 28 May 2014

Let's here it for the boys.....

I think an image can speak a thousand words  (Click here for amazing inspirational childrenswear)  
I just love this image....the desert boots, the casual turn-up mixed with that gorgeous teal and yellow stripe. It is taken from the Californian based company  'Richer Poorer' which makes everyday ordinary items a little more exciting!  I think it is the epitome of cool kidswear.
Image & Rights Reserved Richer Poorer





Friday, 14 March 2014

RaspberryPlum

RaspberryPlum is the sort of Brand that really excites me.   It's not obvious childrenswear.  It's cool, cleverly designed and perfect for any little girl.  Feminine without being overly girlie.  Contemporary without being a slave to trend.  There is a definite nod to vintage, but overall the range is fun and more importantly wearable. We talk about children being able to be children, but still be stylish on the blog quite often and RaspberryPlum not only do this, but they promote it to -"Play, get messy but always look chic" is there tagline.  

I love the range as it is quirky, eclectic and functional with a great use of colour.  There is also a range of hosiery to complete your outfit.  Definitely another brand to watch and another firm favourite here at Dilly Foxtrot.  Click on the link above to find out more.

All Images & Rights Reserved RaspberryPlum

Hug & Hatch

Hug & Hatch are a New and Exciting British designed / Spanish Manufactured children's footwear company, that will launch in July with their Autumn Winter 2014 range.  It is so great to finally have a British company that creates cool and quirky footwear, we usually have to sit and admire our continental cousins so this is a real treat!  I love the fact that there is no over styling, the design talks for itself with key detailing such as contrast colour topstitching and clever fabric choices.

There are three collections that are available for Pre-walkers, First walkers and then juniors.  (There is a helpful guide to shoe sizing on the website)  Any of these styles would compliment an outfit and offer an element of cool....leopard print desert boots, what's not to love!  Click on the link above and check out the full range, you won't be disappointed.  Definitely a brand to watch and we wish them well with their launch.
Images & Rights Reserved Hug & Hatch

Thursday, 13 February 2014

Poppy Rose - Perfect Bridesmaid/flower girl outfit

Following on from Yesterdays bridesmaid / flower girl trends I have the ultimate outfit for you!  It comes from the Spring Summer 2014 collection by Danish Brand Poppy Rose (featured on the cool Paul & Paula blog that features international kids design & lifestyle).  It is perfect for a Spring or Summer wedding and is a breath of fresh air to your usual bridesmaid outfits.  I know that it isn't traditionally a wedding garment, but to be honest I think looking at kids fashion would be a better place to start for inspiration rather than a wedding shop rail.  Just look at this beautiful, simple cut dress in cheery yellow with a crown of fresh flowers.  It would compliment any wedding party exquisitely! 

Photography & Styling: Melanie Rodriguez & Deborah SfezImage & Rights Reserved Poppy Rose

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